Privacy Policy

Last updated: August 26, 2026

SandwichGen Planning (“we,” “us,” or “our”) operates sandwichgenplanning.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information We Collect

  • Information you provide. If you contact us through our contact form, or request more information about long-term care insurance or a related product, we collect your name, email address, and message content.
  • Automatically collected information. Like most websites, we use cookies and similar technologies to collect standard log data (IP address, browser type, pages visited, time spent) through analytics tools such as Google Analytics.

Advertising and Cookies

We use Google AdSense to display advertising on this site. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info.

Referral and Lead-Gen Partners

If you choose to request a quote or more information through a link on this Site, we may share the information you submit with a licensed insurance broker or marketplace partner so they can follow up with you directly. We only work with partners licensed to sell insurance in the relevant U.S. states, and we may receive referral compensation for these introductions — see our Terms of Service for details. We do not sell your contact information to unrelated third parties.

Your Privacy Choices (California and other jurisdictions)

If you are a California resident, you have the right to opt out of the “sale” or “sharing” of your personal information as those terms are defined under the California Consumer Privacy Act (CCPA), which can include interest-based advertising delivered by third parties such as Google AdSense. To exercise this right, use the Google Ads Settings link above or contact us at genplanning@sandwichgenplanning.com.

Children’s Privacy

This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Given that much of our content is written for adult children researching care for aging parents, we do not knowingly collect health or personal information about the parents or family members our readers may be researching on behalf of.

Third-Party Links

Our content may include links to third-party websites, including insurance carriers, brokers, government resources (such as Medicaid.gov), and news sources. We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.

Contact Us

Questions about this Privacy Policy can be sent to genplanning@sandwichgenplanning.com.